Unveiling tomorrow's work culture: 2024 may shape a new workplace trend

Amid this sudden surge in cyber-attacks, fostering one hundred per cent robust cyber-security infrastructure becomes necessary, to create a safe and secure workplace for both the employees and clients. Employee expectations and engagement have become a priority for corporations and is the key element to achieving and retaining the best possible employees from the broad talent pool.

With turbulence in the business landscape and constant shifts in the recruitment ecosystem, the year 2023 has certainly been a year of transition for the professional world. Businesses had to adapt to the evolving circumstances by making seismic changes in their business model and strategy, at the focal of which lies the need to hire the most skilled human resource.

Departing from the realm of tumultuous networks, 2023 witnessed a paradigm shift in talent expectations, with an increased focus on work-life balance, a sense of belongingness and most importantly the opportunity for holistic growth and development. Thus, in order to maintain a competitive advantage and to attract and retain the best talent, enterprises have implemented dynamic models that capitalise on meeting talent demands and gaining crucial insights into their motivating catalyst.

Talking to Bizz Buzz, Yogita Tulsiani, Director and co-founder of iXceed Solutions, says, “2023 has opened a new chapter in the history of work culture, undergoing a significant transformation that was deeply rooted in reshaping the future of work and the role of employee engagement.”

When we enter 2024, technology will take centre stage in not merely formulating but defining the workplace, culture and employee experience, she said.

AI’s impact has been more than revolutionary with a majority of businesses prioritising it as the major organisational focus. Startups, MSMEs, and MNC’s have all leveraged the capabilities of AI into their business model, driving growth and a creative front. In the upcoming year, the world can see possibilities of AI crafting effective prompts, and immediate responses and building a robust communication infrastructure that excels in delivering seamless experiences.

“While AI has certainly made an unparalleled impact on conventional business models, its presence in 2024 is going to alleviate the impact of talent shortage and frauds. HRs by integrating AI-driven tools in the hiring journey, can assess the worthiness of the candidate immediately, eliminating the possibility of frauds and helping shape a workplace culture that prioritises fair hiring and inclusive network,” said Sarbojit Mallick, co-founder of Instahyre.

Given the cyberspace landscape in terms of threats and crimes, 2023 has not been a great year for Indian enterprises. Recent stats suggest that the country emerged as one of the top three most attacked countries by nation-state actors, accounting for 13 per cent of cyber-attacks in the Asia-Pacific region.

Amid this sudden surge in cyber-attacks, fostering one hundred per cent robust cyber-security infrastructure becomes necessary, to create a safe and secure workplace for both the employees and clients.

Karmesh Gupta, CEO and co-founder of WiJungle, said, “Companies need to incorporate a vigorous cyber security mechanism. Specially designed to help organisations safeguard their entire network and maintain the confidentiality of employee and client data, ensuring the development of a protected and secure work environment.”

Employee expectations and engagement have become a priority for corporations and is the key element to achieving and retaining the best possible employees from the broad talent pool. Increased importance on offering work-life balance in 2023 was a significant step taken by organisations to showcase their dedication towards delivering employees with a seamless work experience. But with accelerated consumption, there has been a rise in customer tickets adding extreme pressure on employees, often resulting in diminished mental health quotient.

“Prioritizing employee experience is vital to business success, especially in customer support organizations. AI can play a crucial role to this end, by automating tasks such as updating knowledge bases, enabling self-service and powering chatbots. Moreover, it can enhance customer service through swift live agent assistance, reducing stress for support agents, allowing them to focus on intricate interactions.” said Sheshgiri Kamath, CEO and co-founder of Kapture CX.

As we venture into the year ahead, we can expect turbulence in the ever-evolving work landscape but at the same time, 2024 will be marked by AI disruptions, enhanced employee experience, inclusivity, data-driven decision making and robust cybersecurity infrastructure. Success is bound to come to organisations that truly understand employee needs and market expectations and acquire a strategy that creates a perfect amalgamation.